Aristotle was a busy guy who was passionate about many things, but his love of theater and storytelling was noteworthy. He is considered the first theoretician of theater, and his Poetics offers a framework for understanding theatrical storytelling.
In Poetics, Aristotle outlines the six key elements of tragedy: plot, character, thought, diction, melody, and spectacle.
Aristotle’s elements of tragedy continue to influence storytelling today. And by examining the aspects Aristotle identified as critical in crafting a compelling drama, modern marketers might unearth new, creative ways of sharing their brands’ stories.
Let’s walk through the six elements and consider how they come into play in a modern marketing context.