I’m a runner, and I see it every year: On January 1, there are suddenly tons of people out on my usual running route. The New Year’s Resolutioners. I’m always rooting for them, but their numbers quickly begin to dwindle. By mid-February, it’s back to just me and the regulars I see year after year.
The studies about New Year’s resolutions bear that out. According to research from workout app Strava, January 17 is when most folks abandon their good intentions for the new year and slip back into old habits. Yikes.
Obviously, both marketers selling resolution-related products or services and the individuals themselves are doing something wrong here. So I wondered, is there a way to use storytelling to make New Year’s resolutions stick?
Storytelling can help individuals keep with those 2021 resolutions well into the year—to the benefit of both people and brands. Here are tips businesses and individuals can use to make resolutions last to 2022 and beyond.
Marketers know the power of good storytelling. It changes mindset. It opens you up to new possibilities. It creates a lasting impression.
Stories stick with us. According to Jennifer Aaker of the Stanford Graduate School of Business, stories are 22 times more memorable than facts alone.
Of course, storytelling is a powerful ancient tradition. One that reaches far beyond the bounds of marketing. So today, I’d like to encourage you to practice storytelling in your own life, as a gift to yourself this holiday season.