HBO Max recently added The Nanny to its lineup, and I’ve been gleefully rewatching all six campy seasons. If you’re not familiar with the plot, it’s a classic romantic comedy. It’s clear from the first episode that the nanny, Fran Fine, will end up with her handsome boss, Broadway producer Maxwell Sheffield.
And yet, I find myself devouring episode after episode. What keeps me coming back? Certainly not the suspenseful plot. Personally, I love the theater references, the Lucille Ball-inspired antics of Nanny Fine, the punny humor, and the loud costumes.
I know I’m not alone. The show is experiencing a renaissance on its new streaming home. And while I was deep in a Nanny-binge the other night, it struck me that there’s a valuable lesson for brands to learn here.