AMANDA RODHE
  • Event Host / Master of Ceremonies
  • Content Marketing Writer
    • Portfolio
  • Contact
  • Blog

Stories Without Substance Are Meaningless

3/25/2021

 
Picture
I believe storytelling can be the key to connecting with your audience on a meaningful level and building long-term relationships with your customers. It has the power to transform the way you market your business.

But that comes with a caveat: Empty storytelling is worse than no storytelling at all.

Today I was scrolling through Instagram and happened upon a Facebook post for Women’s History Month. The video features a diverse group of women leaders throughout history and asks viewers to “#ShoutOut a leading lady in your life.”

If you know me, then you know I am a vocal, ardent feminist. So why am I deeply irked by this message from Facebook?
​

Read More

Beeple and A Shift in the Subscription Trend

3/17/2021

 
Picture
What’s a beeple?

That’s how I began a conversation with my dad, who’d called to discuss the big art news of the week.

I now know Beeple is a who, not a what, and that the digital artist’s work recently broke records, with his piece, Everydays: The First 5,000 Days, selling for $69.3 million at Christie’s.

​There are so many conversations to be had around this news story. We could talk about the contemporary art world, about the digital age, about capitalism. What I find interesting from a consumer trends perspective is that this sale seems to signify a shift back towards ownership culture.
​

Read More

Using Content to Cultivate trust

3/4/2021

 
Picture
Some people are still not convinced about the value of content marketing. It seems like a luxury. They can’t draw the direct line between content and the sale, so they see it as a nice to have, rather than a necessity.

I’m here to say, “Au contraire, mon ami!” Content can play an integral role in the sales process if you’re using it properly. 

I had fun writing about marketing in the wild last week, so I’d like to present another real-world example to bolster my position on the importance of content.
​


Read More

    Categories

    All
    Empathy
    Marketing
    Psychology
    Real World Examples
    Storytelling
    Strategy
    Theater

    Archives

    June 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020

Amanda Rodhe 
©2022 - All Rights Reserved

​
  • Event Host / Master of Ceremonies
  • Content Marketing Writer
    • Portfolio
  • Contact
  • Blog